Posted on August 8, 2008 in General by Sohan Tanna2 Comments »

Well with the option to use AdEngage and only pay 0.08c for a click in the united states for english speaking users, I thought it would be great. AdEngage from a publishers side seemed good, so I thought I’d give their advertising platform a go.

So I decided to (more…)

Posted on August 6, 2008 in General by Sohan Tanna2 Comments »

Well today I was going through a campaign and hovered over a  ? and noticed that Google have live support using Live person! What they cover, I don’t know because it doesn’t say. But I’m assuming they’re the equivalent of the phone reps, or they are the phone reps.

To get to them, you need to (more…)

Posted on August 4, 2008 in General by Sohan TannaNo Comments »

Well a lot of people assume that a campaign that just breaks even or looses $1-2 is bad or a failure and decides to kill it. Well that is a bad idea! If you read my previous post on credit cards or debit cards you’ll understand where this is going.

If you have a campaign, spending $1000 a month on PPC and making back $1000 with Copeac lets say, then your still profiting. 5% cash back would give you $50 (now making profit) and that would also give you 1000 airmiles which can come in handy. Those miles can give you a nice free EXPENSIVE break with free flight upgrades and hotel upgrades depending on your flight. Plus you use the cash back as holiday money.

Even if your loosing money, it’s really worth keeping the campaign going and seeing if you can revive it some how. If your loosing $10-20, your still gaining a lot more through rewards on your card. It really is worth paying for those premium cards too. For that $100-200 a year you really pay it off from the rewards.

Tomorrow I will be going to my bank for a background check before I get my new cards. I’ll keep you updated ;) .

Posted on July 30, 2008 in General by Sohan TannaNo Comments »

Credit CardsWell when I joined Google AdWords, I thought to my self “It’s safer to use a debit card”. Well it’s true in a way, you won’t spend money you don’t have, however if you think about it – it’s dumb. Your probably thinking why, right? Well credit cards are an expensive of borrowing money, but if you can afford to pay it off fairly quickly, it can be used to your advantage. This is while loads of people request weekly payouts from their networks.

With many cards, you get rewards for every $1 spent. Some give you 1-5% cash back, others give you cash back and air miles or points of some sort. Now if your into PPC, and spend a lot of money and more importantly make profit then this is ideal. If your spending $100,000 a month then that’s $5,000 back every month if you pay within X amount of days. Some even give you the miles, so 100,000 miles can take you pretty much anywhere in the world and probably get you a nice hotel, most likely 5 stars. On top, you have that $5,000 to spend on holiday! Now you can see where the rewards are in breaking even ‘ey?

Makes sense to use a card now I bet? Well now I know what your thinking. (more…)

Posted on July 27, 2008 in Testing by Sohan TannaNo Comments »

Well, I have some bad news. After days of getting 0 leads, I have decided to pause the test. I shall resume by wednesday most likely. I have also bought a membership at PPC Coach and I can say it’s worth the money. The forums over there are gold!

I’ve learnt a few tricks from PPC Coach, such as the content network and direct linking. Basically, you use the Shotgun method and target every keyword possible. Then remove them as you find ones that don’t convert, until your left with a select group of keywords which convert well for you. Allowing you to scale the campaign and start making the money. For this, you must turn off the (more…)

Posted on July 25, 2008 in General by Sohan TannaNo Comments »

Well, today I should be posting day five but there has been a change of plan! It was my friends birthday today so I wasn’t able to do much today. So I’ll be combining the results for day five and six together and take it from there. This has been a good deserved break however ;) . However, I’ve not been slacking (completely). Click more to see what money saving tips I found!

(more…)

Posted on July 23, 2008 in Testing by Sohan TannaNo Comments »

Well, day four. What can I say? Things weren’t looking good yesterday, and I know now why. I’ve also made a plan of action to tackle the low profits. So, what was the cause of such a drop? Traffic – simply. There was just no more traffic coming into my site, but I was still paying Google. So what’s the problem ey? People stopped searching in Google.

The biggest mistake I made was making a site which revolved around news. Mine was a sports player, who was recently rejected an appeal. After the first day, he wasn’t convered in the news any more, so people stopped searching him. So long story short, I lost my audience. However, that is a valuable lesson to me. The test is still in profits overall, and the last few days have still been making profits.

For those of you who were interested in the original test, arbitrage – I will be starting it again. I will however incorporate it into this test. I have been reading around, and found some tips which I could implement to make it more profitable. It will be added within the next few days, and I will report back here!

Here is how I did with day for of the testing:

(more…)

Posted on July 21, 2008 in Testing by Sohan Tanna2 Comments »

Well, because I’m not using AdSense anymore, I’m renaming the testing to Affiliate Marketing. As you already know, we’re on day three! Well, this testing has been a rollercoaster so far. Day one was a big loss, and day two had some very nice profits, even after covering the domain etc.

The stats showed me that people were clicking but not converting. This was strange! I thought it was because it was a sunday, people won’t be working or searching – just relaxing and sleeping. Well I hope that is the case. I also realised that people clicking after 23:00 were clicking less, but it picked up again after 09:00 so I restricted the times AdWords could display may ads. I hope this pays off as well.

Here are my stats from yesterday:

(more…)

Posted on July 20, 2008 in Testing by Sohan Tanna6 Comments »

Well, it’s day two and after a loss yesterday – things can only look better, ey? Well, they do! I decided to scrap AdSense and went with one of my favorite affiliate companies Market Leverage. I chose these over the other companies because they have a lot of UK offers, and as the campaign was targeted for the UK that was perfect.

So lets get down to the number crunching. Yesterday, I spent $6.25 on AdWords which is only $1.25 more than yesterday. That is nowhere near my daily budget of the campaign which is $15. I want to also point out that Google did actually slap me this morning as I also changed the content to gear it towards email submits. However, after 3 hours I recovered from the slap and got my old rate of $0.05 per click back!

Here is my spending vs earnings:

(more…)

Posted on July 19, 2008 in Testing by Sohan Tanna2 Comments »
Google AdSense

Well now that I have an AdWords and AdSense account again, I thought I’d do some testing. Let me fill you in on what I did, which led me to making this test.

A night of no sleep, and no sleep in the morning. I was taking around half a gram of caffeine every 5-6 hours and I was alert, focused. I started reading through blogs, forums etc and started getting some ideas. After around 5 hours of solid reading and it’s 8AM GMT I decided to have a shower, get more caffeine and some food.

Did a bit of keyword research quickly, and threw together a quick site in dreamweaver. I’m not going to show you the site, or tell you the keywords for obvious reasons. I found the niche I was going to use, and quickly gathered the content.

To get my content, I didn’t write it myself, nor did I outsource it. No way, that would only waste time as well as waste money. I’m not trying to rank for the terms in orangic searches, so I don’t mind if google don’t rank me for duplicate content. Catchin’ on now? Good! So I found the story using Google news (always provides hot topics), quickly did some searches to make sure there was no paid listings. Then went to a news article, and copied and pasted the whole thing! Even got some images.

So here are my results for day one – showing AdWords vs AdSense:

(more…)

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