So I know I’ve not posted for a while, but I’ve been busy doing other work and important stuff. So this is gonna be my mega post with a lot of information on some of the stuff I’ve found. Just don’t expect to be spoon fed.

Well a while back now, MySpace launched their self serve ads platform (to compete with Facebook most likely). The platform is still new and lacks a lot of features, but the potential is still there – that’s for sure. Not only that, MySpace have actually taken time out to contact big spenders and get feedback over the phone. This is a sign of the good stuff to come. I’m not going to get into what needs fixing, but there’s a lot – you’ll see this WHEN you join.
The key to MySpace just like Facebook is (more…)

Well today, I got 22,500 air miles for FREE! No work done, nothing spent. This is from BMI which is a well known Airline in the UK (and maybe other places), so it’s 100% legit. 20,000 is enough to get 2 people to Zone 1 for a return flight, which isn’t too bad.
Every campaign has a golden keyword, and most campaigns share the keyworwd. This keyword is always targetted and normally has high conversion rates and extremely good ROIs. So what is the golden keyword? Well it’s the product or company name. When some one searches the name, they are looking for that product or company and are highly relevant. With a good negative keyword list, you can easily get 2:1 conversion to clicks etc. So if your promoting XYZ’s bingo, target “XYZ Bingo” rather than online bingo. It will be cheaper and will convert better.
So now Google are releasing software like CRAZY. With Anroid (not my alien) which is a unix based OS (I think) for mobile phones. Now they want to compete head on with Microsoft’s Internet explorer and Mozilla’s wonderful Firefox. Well personally, I don’t think this is a good move for me (because Google do hate me, and this might show in the post) because it’s going to help them keep an eye on me. Google are heading towards a big brother style organisation now. They know your health, address, emails, the works. 
My test offer in the Colour for converions post was pulled recently, and my network sent an email but Microsoft outlook 2007 marked it as junk and cleared it. I never knew until now that it’s been pulled. So I’ve got to find a new campaign to promote. This time I won’t be testing direct clicking.
Having tight well made and well thought out ad groups is another way you can save on a campaign. For those of you who use Keyword elite and software like this, it will be hard to group 1000s of keywords into groups of 50. However, the benefits will be great!
Well while browsing the internet, I came accross this 
