Every campaign has a golden keyword, and most campaigns share the keyworwd. This keyword is always targetted and normally has high conversion rates and extremely good ROIs. So what is the golden keyword? Well it’s the product or company name. When some one searches the name, they are looking for that product or company and are highly relevant. With a good negative keyword list, you can easily get 2:1 conversion to clicks etc. So if your promoting XYZ’s bingo, target “XYZ Bingo” rather than online bingo. It will be cheaper and will convert better.

When bidding, I generally like to (more…)

Having tight well made and well thought out ad groups is another way you can save on a campaign. For those of you who use Keyword elite and software like this, it will be hard to group 1000s of keywords into groups of 50. However, the benefits will be great!

So your probably thinking, how is it done and how can I save, right? Well you want to group all the keywords into relevent groups. So heres a list of 10 keywords which should be put into 2 groups of 5:Visa Cards, Visa Debit, Visa prepaid, Visa premium, Visa lost, Master card, Master card euro, Master card stolen, Master card cost, Master card credit. As you can see it’s obvious that there are two Clear visible groups here. Master card and Visa. Along with these you want to make several ad variations and make sure the ads are all relevent to the group. For example: (more…)