Posted on July 21, 2008 in Testing by Sohan Tanna2 Comments »

Well, because I’m not using AdSense anymore, I’m renaming the testing to Affiliate Marketing. As you already know, we’re on day three! Well, this testing has been a rollercoaster so far. Day one was a big loss, and day two had some very nice profits, even after covering the domain etc.

The stats showed me that people were clicking but not converting. This was strange! I thought it was because it was a sunday, people won’t be working or searching – just relaxing and sleeping. Well I hope that is the case. I also realised that people clicking after 23:00 were clicking less, but it picked up again after 09:00 so I restricted the times AdWords could display may ads. I hope this pays off as well.

Here are my stats from yesterday:

AdWords

So as you can see, I spent $2.11 in AdWords. I was paying around 5cents a click, but I don’t know if I’m allowed to show you in the screenshot so for safety I’ve blurred it out. I was getting a good average position of 1.4 which means I was #1 more than #2 most of the time!

Market Leverage

As you can see from the above screenshot, I made $4.65 so that brings me to $2.54 in profit for day 3. Compared to day two, it’s not good at all. However, compared to day one it’s very good ;) . I got 3 leads out of 25 clicks which is not good. I think the campaign is probably wearing out, or people are coming back to the site using my adwords campaign.

Because of the lowering conversions, I’ve decided to switch to another campaign. I will now be putting Beijing Olympic tickets as the campaign on my site. My AM over at Max Bounty (Adam) has increased the payout to $2.00 a lead which should allow me to throw some more money into AdWords. I will give you my findings in day 4!

Stay tuned, and remember to subscribe!

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2 Comments »

Comment by charter
2008-08-10 21:48:19

Have you tried using wordpress to monetize your affiliates? You can automatically load csv files from your affiliate making it very easy.

Comment by Sohan Tanna
2008-08-10 22:17:32

Datafeeds I assume? I haven’t personally tried this, but I don’t know if it would be very effective. Could you provide some more information if you don’t mind.

 
 
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