I was just thinking because I’ve been banned for no reason in the past, and had to rejoin numerous times and being banned again - how do Google find me? We all know how Big G aim to automate as much as possible and have very extreme algorithms and scripts in place to run tests on us Adwords advertisers.
So then it got me thinking about their new bullshit quality score. How do they know it all? Then I remembered the Analytics tab at the top. I was thinking if it’s linked to the account and they know the domain for campaigns AND collect full stats on your pages - do they use that towards your campaigns?
Do things like bounce rate, return users etc affect your QS and how Google will send you traffic / volume and do they adjust bid prices with it? Well the answer is I’m not sure :). But I need to find out now that it’s playing on my mind. So when I have some free time (always, but I gotta sound busy) I will test this on a few zip submits for sure (yeah, when I can be bothered).
I talked to the Google representative at adtech:NYC. He said the G Analytics stats are separate and not used for QS. He was vague about what was used for QS. A couple things he did say was that landing pages are visited within 2-3 days of new adwords campaigns, they look at loading speed (as long as it’s not 30 seconds), landing page structure, how long the visitor stays on the page.
That should help you structure your initial tests.
But how do they know how long a user stays on the page without analytics? Think about that one logically.
They can know that by determining did the visitor click the back button in their browser and came back to google.