So I know I’ve not posted for a while, but I’ve been busy doing other work and important stuff. So this is gonna be my mega post with a lot of information on some of the stuff I’ve found. Just don’t expect to be spoon fed.
Well a while back now, MySpace launched their self serve ads platform (to compete with Facebook most likely). The platform is still new and lacks a lot of features, but the potential is still there - that’s for sure. Not only that, MySpace have actually taken time out to contact big spenders and get feedback over the phone. This is a sign of the good stuff to come. I’m not going to get into what needs fixing, but there’s a lot - you’ll see this WHEN you join.
The key to MySpace just like Facebook is a good CTR and making a good eCPM for MySpace. High bid + Good CTR = High volume and Low Bid + Very High CTR = High volume. I’d say the CTRs should be around the same as Facebook, but the bid has to be 25c+ obviously. If you do manage to get a good CTR I suggest bidding 26c to top all of the people who are paying 25c. Easy.
I personally strongly recommend targeting with the groups if you have a product that is niche. If your product applies to the general public, then no targeting should be fine as long as the ad is appealing. I strongly suggest you test to get the best results and ROI. What better to test it than Prosper202? The tool is still going strong and is just as handy. Plus with this high volume, the spy tab comes in handy. It’ll keep ya occupied for sure.
I’ve also been playing around with Google Adwords’ content network a lot. I’ve setup campaigns with targeted demographics and timing and all I can say is the results are amazing. The volume just blasts in. The key with this again is CTR and good decent bids. I’ve broken numerous personal records with the content network, and would have broken other peoples to (I’m fucking around lol) if Google just kept my traffic constant. They love to review my campaign every few hours and stop the traffic at peak times. Other than that it’s GREAT.
What I’ve found with the Content network is, a good ad copy is a must. 
Now I’m not very creative myself, so I do like to ‘borrow’ ideas. So what I usually do is, search my keyword in a Search engine (yes any) and find a site with AdSense. Then see if there are any sites similar to mine in goal and purpose and see what they are doing and applying to their ads. Then I just apply that to mine and the CTR goes up. A lot of work for one ad hey? Well I’ve recently found a tool I could sex. That tool is PPC fucking BULLY.
This tool isn’t the cheapest, but it does fucking work - that’s for sure. But it does work and it does do all the hard work for you saving you A LOT of time. You just add your project, then you add keywords to the project. PPC Bully will then go out and search google for those keywords and take a note of the ads, and produce all the information related to the ad (see the video on their homepage). Then it checks those ads once a day (more if your gold) and sees if the ad is still there. If it is, then we can assume it’s profitable and worth learning from.
I really do suggest checking that tool out. If you don’t like it, get your money back. It’s that simple!
The AdWords editor is something I use often too. It saves so much time, you just wouldn’t believe it. Combined with PPC Coach’s tools it’s a lethal imo. You can launch campaigns in minutes, make mass changes in minutes and add new stuff in minutes. This tool is great. It lacks a few features like an EASY way to add multiple ads across adgroups, but if you follow the format they give you - it’s not too hard. If your not using this (I doubt this) then you should start learning it now.
AdCenter is catching my eye again too. I’ve had quiet a few emails from the in the past few months. All about updates and new features. They really are pushing the boat out and I think they’re gonna be very successful if they can get their hands on some nice volume. That’s the ONLY thing they lack. I’m a huge fan of this platform, more than any other. Their support is fucking GREAT, the platform is EASY and there’s not much competition. It’s as if they’re giving away free money. If your not on AdCenter you can get yourself a £50 (Yes, Pounds) coupon from www.tryadcenternow.co.uk. It’s well worth joining and getting campaigns running there too. The quality of their traffic is far higher than AdWords and Yahoo Marketing Solutions. They are the under dog and people don’t use them because of it. Don’t make the same MISTAKE.
Oh and if your not, get on Ads 4 Dough - You’ll make money I can PROMISE you. They are the kings at the moment for Acai berries, Tea and cleansing. They’ve generated over 70,000 leads for Acai berries in one campaign alone. With network EPCs of over $2 on numerous campaigns, get on it NOW.
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