Every campaign has a golden keyword, and most campaigns share the keyworwd. This keyword is always targetted and normally has high conversion rates and extremely good ROIs. So what is the golden keyword? Well it’s the product or company name. When some one searches the name, they are looking for that product or company and are highly relevant. With a good negative keyword list, you can easily get 2:1 conversion to clicks etc. So if your promoting XYZ’s bingo, target “XYZ Bingo” rather than online bingo. It will be cheaper and will convert better.
When bidding, I generally like to get position number 1. On Adcenter position #1 converts FAR higher than position #3 for me, and has a brilliant click through rate. Don’t be afraid to pay $1-5 if you have to, just make sure it’s profitable. Quickly the price will drop. I bid $2, and pay half on average and it’s still going down.
Once you’ve got some conversions going through (with company name you’ll get 1 a day ATLEAST) then you ask for a bump. Easy as. Be good to your AMs, and they’ll be good to you. Luckily I’ve got great AMs (Minus Adam if he’s proven guilty). Check my Resources page to see what AMs I’ve got. Right now I’d highly suggest Josh Todd from CPA Empire - he is my favorite right now. Delivers all the time.
As for any campaign, tracking is key. I cannot recommend P202 enough. This stuff has delivered and saved me money numerous times. I’ve dropped expensive keywords that have not delivered once, which I probably wouldn’t of been able to do well or easily without P202. The stuff is free and secure, and usually updated every so often. The graphs can help get a quick overview if you want to see and go. The visitors tab lets you spy as well on visitors live. If your not using it, I suggest you try it. There are 2 versions, Hosted and Self hosted. I personally recommend self hosted and make sure you can keep it up 100% of the time.
If your not on AdCenter, use this £50 ($100ish) coupon to get started. The conversions with MSN are stellar. https://www.tryadcenternow.co.uk/ just fill it in and you’ll get emailed. I strongly suggest trying it. The support compared to AdWords will blow you away. I love their platform over YSM and Adwords. I generally start campaigns with MSN for testing (some lack of volume) then scale to YSM etc. MSN for me have had the highest conversions without doubt. On some days, 100% Conversion rate on some campaigns. So give them a go.
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