Well, I have some bad news. After days of getting 0 leads, I have decided to pause the test. I shall resume by wednesday most likely. I have also bought a membership at PPC Coach and I can say it’s worth the money. The forums over there are gold!
I’ve learnt a few tricks from PPC Coach, such as the content network and direct linking. Basically, you use the Shotgun method and target every keyword possible. Then remove them as you find ones that don’t convert, until your left with a select group of keywords which convert well for you. Allowing you to scale the campaign and start making the money. For this, you must turn off the search network, and only enable the content network.
You need to have that set as the above, this way your not competing for the extremely well competed for search pages. This will allow you to get on content pages that are just as targetted, but with lower competition.
Then you must create a text ad, and make a legit landing page. Make the landing page contain news, links to authority sites etc. Imagine it was a portal / info site. Then for all your keywords, you use your direct link or link to your tracker. This way, google checks your main ad and gives it a great quality score, however people go to the direct link:
So as you can see, you have your list of keywords. You enter the first URL, and hit that little button and it will copy your direct link code to all your keywords. Then hit save. Now all your traffic will be going directly to the offer, saving you the hassle of a landing page and the chance of some one loading your landing page and not clicking; therefore saving money!
With this method, do not be afraid to use short tail keywords such as car loan, or hosue insurance as it does not really matter. I suggest you still stay away from broad keywords by wrapping your keywords in [keyword] and “keyword” which will make it more targetted. You need to enter every keyword twice, once with each wrapper.
I’m sorry about the testing, but I will still post everyday with updates, tips and more progress and stats from wednesday ondwards. Stay tuned!
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