Sohan
TannaScaling traffic that converts
Nearly two decades engineering profitable growth across the world's most demanding traffic sources — turning raw clicks into measurable, compounding return.
since
A performance marketer, not a spectator.
Since 2007 I've lived inside the auction — buying, testing and scaling media across every major online traffic source. My work sits where creative instinct meets cold data: relentless testing, sharp tracking, and a refusal to spend a dollar that doesn't earn its keep. The platforms change. The discipline of profitable acquisition does not.
Built for scale, tuned for margin.
Paid Media Buying
Architecting and scaling campaigns across search, social, native and display — with budgets that grow only as fast as the returns justify.
Conversion & Funnels
Engineering landing experiences and funnels that move the needle from impression to revenue, one tested variant at a time.
Tracking & Attribution
Clean data pipelines and attribution that reveal what truly drives profit — so spend follows signal, not guesswork.
Scaling & Optimization
Systematic optimization that compounds small edges into durable, profitable scale across markets and channels.
Every major traffic source, mastered.
Two decades of buying media wherever the audience is — and wherever the numbers add up.
A long game, played well.
Into the auction
Began buying performance media as online advertising was coming of age — learning the craft on the platforms that defined a generation of marketing.
Scaling across sources
Expanded across search, social and native — building the testing discipline and tracking infrastructure that separate profitable accounts from the rest.
Compounding the edge
Bringing nearly two decades of pattern recognition to modern channels — deploying capital with precision and scaling what works.